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his
remarkable
story
began
in
1946,
in
Italy,
where,
after
the
war,
candy
and
confections
were
in
short
supply
and
were
purchased
mainly
for
special
occasions
from
the
local
sweet
shop.
It
was
here
in
northwestern
Italy
in
the
small
town
of
Alba,
that
master
confectioner
Pietro
Ferrero
developed
a system
that
enabled
him
to
mass-produce
true
quality
confections
and
offer
them
to
consumers
at
reasonable
prices.
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That
original
Ferrero
philosophy
was
based
on
a few
simple
principles:
- Use
only
the
highest-quality
ingredients
- Be
unique!
Never
copy
anyone
else;
then
- Manufacture
with
the
most
modern
technology
Add
to
that,
procedures
for
ensuring
consumers
taste
only
the
freshest
possible
product,
as
well
as
some
very
clever
marketing,
and
the
Ferrero
story
began
to
unfold.
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The
first
of
the
Ferrero
products
was
Pasta
Gianduja,
a chocolate-hazelnut
spread
that,
re-named
Nutella®,
was
destined
to
become
the
#1
selling
sweet
spread
in
the
world.
Since
that
first
successful
venture,
Ferrero
has
gone
on
to
introduce
many
of
the
most
celebrated
confectionery
brands
in
the
world. |
Although
Pietro
Ferrero
and
his
brother
Giovanni
had
laid
the
groundwork
for
future
company
success,
when
both
died
in
the
early
1950's,
it
fell
to
Pietro's
son,
Michele
Ferrero,
to
continue
the
pursuit
of
their
vision,
as
Ferrero
expanded
across
Europe
and
then
abroad.
Ferrero
first
moved
beyond
Italy
in
1956,
establishing
both
manufacturing
facilities
and
offices
in
Germany.
This
was
followed
by
new
facilities
in
France
in
1958.
In
the
late
60's
and
early
70's,
Michele
Ferrero
began
a strong
new
phase
of
international
expansion
with
sales
offices
and
production
facilities
outside
Europe.
Ferrero
U.S.A.,
Inc.
was
first,
then
came
Ferrero
Canada,
Ferrero
Australia,
Ferrero
Ecuador,
Ferrero
Brazil,
Ferrero
Japan,
and
Ferrero
Inc.
in
Puerto
Rico.
More
recently,
offices
have
been
opened
in
Hungary,
Poland
and
in
the
Czech
Republic.
FERRERO
U.S.A.,
Inc.
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It
was
in
1969
that
Ferrero
U.S.A.,
Inc.
first
opened
for
business
in
New
York
City.
To
introduce
the
Ferrero
story
in
the
vast
and
unique
U.S.
market,
Ferrero
U.S.A.,
Inc.
chose
as
its
lead
product,
not
the
enormous
Nutella®
brand
or
one
of
the
hugely
successful
Ferrero
chocolates,
but
rather
the
smallest
Ferrero
wonder
of
all
- Tic
Tac®!
Shortly
after
its
introduction,
the
signature
Tic
Tac®
"Tree"
display
was
appearing
at
U.S.
checkouts
everywhere
and
America
was
singing
along
with
Ferrero's
catchy:
"Put
a Tic
Tac®
in
your
mouth
and
get
a BANG
out
of
life!"
Repositioned
in
1980
as
"The
1 1/2
Calorie
Breath
Mint®,"
Tic
Tac®
has
grown
continuously,
and
today
enjoys
the
#1
position
in
the
U.S.
breath
mint
category.
The
distinctive
Tic
Tac®
green
has
been
followed
by
the
dazzling
gold
of
Ferrero
Rocher®,
the
fine
chocolate
and
hazelnut
"praline."
Is
it
any
surprise
that
Rocher®
is
rapidly
becoming
a mainstay
of
increasingly-sophisticated
American
tastes,
and
that
Ferrero
is
once
again
making
quality
confections
a part
of
everyday
life
…
for
treats
as
well
as
gifts.
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Following
the
success
of
Tic
Tac®
and
Rocher®,
consumers
are
now
beginning
to
enjoy
the
distinctive
taste
of
Nutella®
spread.
As
it
rapidly
gains
distribution
and
awareness
across
the
U.S.,
it's
destined
to
become
as
big
a success
here
as
it
is
in
Europe.
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FERRERO
TODAY
Today,
Ferrero
remains
a true
family-run
success
story.
A third
generation
of
Ferrero
sons
have
joined
their
father
and
continue
to
operate
under
the
same
basic
principles
that
gave
Ferrero
its
start
in
Alba
over
50
years
ago.
With
global
sales
growing
in
country
after
country,
Ferrero
is
today
one
of
the
largest
confectionery
companies
in
the
world.
The
Ferrero
Family
continues
to
delight
its
global
consumers
with
a seemingly
inexhaustible
line
of
unique,
high-quality
products,
not
only
in
the
spread
and
candy
aisles,
but
also
in
the
bakery
and
beverage
sections.
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